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Category Archives: QuickBooks marketing
A Sneak Peek into Accountant’s Accelerator 2013
If you were on the webinar today, thanks for joining me. My goal was for you to be able to make a wise decision about whether you’d like to join the Accountant’s Accelerator 2013 program. If you missed the webinar … Continue reading
Posted in accounting firm development, accounting practice development, CPA marketing, QuickBooks marketing
Tagged preview webinar
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Five Ways to Increase Your Online Leads (and Avoid Those Time-Consuming Networking Meetings)
If you could avoid just one or two of those time-consuming networking meetings this year, would you be interested? One way to do that is to beef up your online presence with these five fast and simple ideas. 1. Tell … Continue reading
Five Ways to Get More Referrals
There are many great things about getting referrals. First, referrals have a built-in trust that helps you move through the sales process faster. Second, there’s almost no marketing cost involved. Third, they tend to make a better long-term client. Unfortunately, … Continue reading
5 Ideas to Reduce Client Price-Sensitivity Just in Time for Busy Season
No matter how small or large your practice is or how experienced you are, you’re probably going to meet some prospect or clients this busy season who are price-sensitive. Many of you tell me you try to run from them … Continue reading
Five Skills You Need to Get Ahead in Accounting
We’ve worked super-hard on gaining our accounting, tax, and auditing skills. Those skills alone will keep us working as employees for someone else, but what if we want to go out on our own or grow our business beyond what … Continue reading
The Three Phases of a Great Accounting Website (Part 3)
Interactive Community Sites Last week we covered lead generating sites, and the week before we covered “brochure” sites. This week, we talk about a site with an interactive community. Some accountants do not need a site like this; however, it … Continue reading
The Three Phases of a Great Accounting Website (Part 2)
Lead Generation Sites Last week we covered the first phase of a website which is to be a brochure for you. This week, we talk about a site that brings you leads. Most accountants want a website that will bring … Continue reading
The Three Phases of a Great Accounting Website (Part 1)
You might be happy to hear me say all the things a brand new business does NOT need when they first start out: A logo is not necessary A $5,000 website is not necessary A bunch of social media accounts … Continue reading
Are Your Clients Price-Sensitive? Maybe It’s You, Not Them
I hear more accountants grumbling every day about how price-sensitive their prospects and clients have gotten. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who … Continue reading
Posted in accounting clients, accounting marketing, accounting practice development, bookkeeper marketing, QuickBooks marketing
Tagged price-sensitive
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Five Problems with Accounting Websites
As a small business owner, you wear many hats. It’s hard to be an expert at all of the hats you have to wear, and that includes the hat that has to make good decisions about your website. In some … Continue reading
Posted in accounting marketing, accounting websites, bookkeeper marketing, bookkeeper websites, CPA marketing, CPA Websites, QuickBooks marketing, QuickBooks websites
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