From: Sandi Smith Leyva, CPA, QuickBooks Certified ProAdvisor

Dear fellow Accountant:

Do you:

• Feel like you are undercharging your clients but don’t have the selling or marketing skills to try to get more?
• Feel frustrated and uncomfortable when a prospect resists after you mention your fee?
• Feel the competition has increased or your services are becoming more of a commodity?
• Want to increase your rates but don’t want to lose clients?
• Want to make your sales process much easier so you can close more business and market less often?
• Wonder if you should consider moving from hourly pricing to offering packages but feel like you might lose your shirt?

If you said yes to any of the above questions, you're in the right place to get some seasoned marketing advice so you can master the skills of pricing, packaging, and positioning your accounting services.

The good news is that there is a better way. There are concrete skills you can learn to offer clients exactly what they crave and get the price you want. You’ll likely spend less time marketing and selling your higher priced services than you have before. And don't worry - you don't have to be salesy or pushy or a cold-caller or a stalker! - just being your authentic self is all you need.

After starting seven businesses and getting clients from scratch each time, I have made every marketing mistake in the book. And I have wasted hundreds of thousands of marketing dollars doing all the wrong things. But luckily I didn't give up. As a CPA and QuickBooks Certified ProAdvisor in business for 15 years, I finally found how to get the price I want from clients who respect me while spending the least amount of time and money on marketing. Plus, I've found ideas that work specifically for the skills and personalities that accountants have.

Now available outside of Accountant’s Accelerator for the very first time

I've put all of this information in my most popular binder, P3: Pricing, Packaging, and Positioning for Powerful Marketing Results. I've been using these methods on my clients for 10 years now, and they've made millions from my marketing advice. Although we can't promise you'll make millions, we're confident that when you implement just one tip from this binder, you'll see a difference in your practice.

I've jam-packed the content with easily implementable, high-payback information. You'll learn:

• 8 of the most common mistakes and myths in pricing accounting services
• 3 reasons to raise your rates
• Sample rate increase letter
• The secret to offering highly desirable services that client s want
• 3 tips to avoid fee resistance
• 4 creative pricing and promotional ideas
• 3 price levels to consider
• 2 factors that drive price
• An 84-point checklist to help you communicate your value to clients
• How to deal with the emotional side of selling and pricing
• 4 ways to build trust with your client faster
• A 5-part selling formula to use during your sales process
• 2 ways to stay out of “maybe-land” when selling
• 3 benefits of offering packages instead of hourly rates
• The first step of creating your services packages
• 5 sample packages
• 10 ideas for top-selling packages you can offer to clients
• 8 detailed steps to creating services packages
• 6 questions to get started creating your starter packages
• How to squeeze more profit from your packages without increasing your rates
• 13 characteristics of next-generation accounting firms
• And much more

A highly productive way to earn CPE

Earn up to 4 hours of CPE with this self-study program. Here are the details:

Prerequisites: None
Advanced Preparation: None
Program Level: Basic
Delivery Method: QAS Self-Study
Field of Study: Marketing
Price: $197 plus state sales tax, shipping included

Learning Objectives:

After completing this course, participants should be able to:

• List eight mistakes that are commonly made in pricing
• Name three pricing strategies or levels
• Identify two of the most important factors that should drive price
• Define catastrophic thinking
• List at least ten items that communicate your value to prospects
• Name at least two methods to price creatively
• Provide a practical answer to the “How much do you charge?” question you get from prospects
• Cite three approaches to reducing price resistance
• Name four steps to helping your prospect reduce their fear of buying from you
• Define maybe-land and specify one way to avoid going there
• List at least two components of communicating a price increase
• List at least eight benefits of moving from hourly to packages
• Identify at least three ways to create packages
• Explain the small, medium, and large package options and why they are an essential part of offering packages
• Specify how to create at least one package based on their services that they can offer clients
• Name two ways to re-position their products for higher sales
• List a process to re-position their existing services
• Specify how to create a comparison chart as a sales tool for small, medium, and large offerings
• Identify a key element in positioning

Sandra L. Leyva, Inc. is registered with the National Association of State Boards of Accountancy as a Quality Assurance Service (QAS) sponsor of continuing professional education. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding QAS program sponsors may be submitted to NASBA through its website: www.learningmarket.org.

Refunds

Participants may request a refund for a CPE course within 30 days of the purchase date. The course binder and all materials must be returned in a resalable condition to the Indiana warehouse at 2001 N. Hunt Street, Terre Haute, IN 47805. Shipping fees are the responsibility of the purchaser.

Complaint Resolution

For service and support, please contact our offices at Sandra L. Leyva, Inc., PMB 95, 1900 Preston Rd #267, Plano, TX 75093, support@sandismith.com, 408-971-1104.

Start getting outstanding results in your accounting business with less effort, now.

Imagine getting all that in one place, organized for you in 3 simple chapters, and written by a seasoned marketer with a solid track record of delivering great results for clients.

If you implement just one of the 100+ tips in this book, you'll get the money back that you invested in this book. If you implement several tips, your investment will be returned many times over. If you add just one new client, what is the value of the revenue over the many years in business that you'll have that client? Thousands, right?

You can get the P3 binder shipped to you for only $197	Or, save money and choose the digital only version (no refunds) where you get instant access for $147

I'm excited about sharing these powerful marketing tips designed to transform your accounting business. Don’t wait! Grab your copy now!

To your success,

Sandi

P.S. I'm throwing in free shipping (U.S. orders only), too. You'll get "P3" right away in PDF format so you can get started immediately. Your binder will reach you by mail in 2-3 weeks.