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Blog

What’s All the Hype About WordPress

On March 24, 2010   /   Websites for accountants, CPAs, bookkeepers, and tax preparers  

First of all, let’s define WordPress. It is a blog platform. At first glance, it’s attractive because Google ranks blogs higher than web sites. But that’s only under certain conditions. There are two flavors of WordPress: WordPress.com and WordPress.org. I’ll take each one in turn. WordPress.com Originally,

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What lesson is there in a millionaire’s ring tone?

On March 17, 2010   /   Grow Your Accounting Practice  

When I realized how all of us in my coach’s million-dollar mastermind had default ring tones on our iPhones, I thought how boring we all must be. I wondered if wealthy people, or at least the people in this group, lacked creativity and individualism? But that wasn’t

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Mastering the Game of Following Up with Your Prospect

On March 10, 2010   /   Accounting Marketing  

It seems there are hundreds of questions swirling around how to follow up with prospects. The raw truth is that very few people follow up at all. Kristy Rogers, Executive Managing Director of South Bay Chapters of eWomen Network, says that, on average, only 2 percent of

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When the Engine Stops at 19,000 Feet over the Atlantic

On February 4, 2010   /   Grow Your Accounting Practice  

It really did happen when I was flying around the world in 1995. The small airplane engine stopped while we were over the 50-degree waters of the Atlantic Ocean, 1,000 miles from any land. Silence. Nothing. My heart started racing so fast, and for a split second

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Seven Tips to Wow Your Current Clients

On January 27, 2010   /   Accounting Firm Client Retention, Developing Your Accounting Services  

A few years ago, I had the pleasure of sailing into the Yokohama harbor at daybreak. The British cruise ship I was on was greeted with much fanfare by the harbor police boat, two fire boats that sprayed six water jet streams each a hundred feet into

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One Tip That Saves Me Hours a Week

On January 13, 2010   /   Accounting Firm Productivity  

One Tip That Saves Me Hours a Week One thing that happens on my computer is I tend to check my email too often. It’s almost addictive. (And if you’ve been on Twitter, that’s even worse.) Do any of you do that? (Or maybe, worse, you have

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Five Ways to Get Good at the Basics in 2010

On January 13, 2010   /   Accounting Marketing  

A great theme for 2010 is to get good at the basics and forget all of the frilly attention-catching fads out there. I believe the people who are going to do well this year are the ones who are working on focus and clarity, whether they’re running

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