There might be riches in niches, but there is a better way to grow your practice than specializing in niches. Instead of niches, determine the ideal client that is right for you.You might be surprised by how many you are already working with. Try this exercise: Obtain
Read More →A top business priority is to make sure we keep the clients we have. A large part of our marketing time should be devoted to strengthening and expanding the current client relationships we already have. And there’s no way to better do that than to increase communications
Read More →How did you come up with the price you charge clients? Did you pick a number based on what you heard someone else charge? (which happens to be against FTC trade rules) Or do you have an elaborate estimating process? Hopefully, your answer is somewhere in between.
Read More →The most popular ways to price your accounting services are: Hourly Pricing. Fixed Fee. Value Pricing. The definitions of these three methods vary because accounting vendors and consultants don’t always agree on what they are. The key difference among the three methods is the basis or starting
Read More →A couple of the questions that you asked about revenue-building included questions on “value.” We perceive our services one way, our clients perceive our services another way, and often there is a mismatch between the two. At the core of this issue is the concept of value.
Read More →Perhaps you’ve just come off a great tax season. Your bank account is healthy – the fattest it will be all year. How can you continue your revenue momentum? Here are five ideas that will help you increase your revenue while serving your clients well. Serve your
Read More →I’m super-close to finishing the updates on the JumpStart Your Accounting Business course I’ll be teaching live in June. I created this course in 2013 and have strived to improve it every year. It includes 8.5 hours of webinar training, one ebook, and several forms, samples, and
Read More →If you can’t stand the thought of looking at another tax return, you’re not alone. Each busy season seems to have its own set of complexities and tight deadlines. Now that it’s over, your clients still need your financial smarts – in the form of advisory services.
Read More →Converting your current clients into higher-paying services is much more cost-effective than marketing for and onboarding new clients. Here are five ideas on how to create a successful conversation with your clients without feeling like you’re bugging them. Education Everyone likes to feel like they are becoming
Read More →The best time to acquire new clients is now, during tax season, when clients are most interested in their numbers. My first freebie gift to you is my “111 ‘Low-Hanging Fruit’ Ways to Work Less, Make More, and Serve Clients Better.” It’s full of tips on marketing
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