While the accounting industry may not have a red-carpet, star-studded awards night like the Grammy Awards or the Oscars, individuals and companies can still achieve recognition of greatness or accomplishment in our profession. And why shouldn’t they be acknowledged for their hard work? After all, we’re the
Read More →Websites. Networking. Social Media. Direct Mail. Chat Bots. Events. Google Ads. Blogging. Open Houses. Newsletters. Trade Shows. Speaking. Remarketing. Messaging. Cold Calling. And that’s just the beginning. Today, there’s an endless list of places to find clients, but your time and resources are limited. What’s working? What’s
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Have you ever had the question, “What Should I Post on Social Media About My Accounting Business?” If you have, you’re in luck because this article answers this exact question. When you post on social media, your posts need to be concise and convey one idea in
Read More →Accountants have finally arrived. This upcoming tax season and year-end should be the best you ever have in your career. Here’s why. I got my CPA in 1980. (Yes, I was three years old.) A few years later, in 1984, a movie came out that had a
Read More →It’s so easy to get behind when it’s busy season. Some things can wait, but these five tactical mistakes will cost you big money if you don’t address them immediately. They might sound basic, but every week I see these mistakes repeated over and over again. Here’s
Read More →When you think about marketing, you might immediately think of prospecting for new clients. And that’s the marketing that most accountants need. But once you get clients, your marketing is not quite done. There are two more very important marketing functions to consider. When you add them,
Read More →If you are stuck at the same income level from last year and the year before, and you’re working harder and longer hours than you ever have, then I’d like to help. I’ll never forget the years I drove around town from client to client, fixing QuickBooks
Read More →When you’re in business for yourself, there are some things prospects do need to know about you in order to make a good business decision about hiring you. When you hide these basics, it can make it look like you have something to hide, you’re not serious
Read More →Got a new accounting website, but getting no emails? Got new QuickBooks or accounting certifications but your phone still doesn’t ring? Got your business cards printed, but all those that you passed out at the last event haven’t turned into business? It could be you have a
Read More →It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting, professional services,
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