Accountants have finally arrived. This upcoming tax season and year-end should be the best you ever have in your career. Here’s why. I got my CPA in 1980. (Yes, I was three years old.) A few years later, in 1984, a movie came out that had a
Read More →It’s so easy to get behind when it’s busy season. Some things can wait, but these five tactical mistakes will cost you big money if you don’t address them immediately. They might sound basic, but every week I see these mistakes repeated over and over again. Here’s
Read More →When you think about marketing, you might immediately think of prospecting for new clients. And that’s the marketing that most accountants need. But once you get clients, your marketing is not quite done. There are two more very important marketing functions to consider. When you add them,
Read More →If you are stuck at the same income level from last year and the year before, and you’re working harder and longer hours than you ever have, then I’d like to help. I’ll never forget the years I drove around town from client to client, fixing QuickBooks
Read More →When you’re in business for yourself, there are some things prospects do need to know about you in order to make a good business decision about hiring you. When you hide these basics, it can make it look like you have something to hide, you’re not serious
Read More →It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing. 1. Build your brand. In accounting, professional services,
Read More →You may have seen my “Five Simple Steps..” binder; it’s a stand-alone product I’ve had for nearly two years and is the foundation for the Accelerator programs. But wait before you flip to the next email. Do you know the biggest mistake people are making within the
Read More →You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices. The funnel can be pictured like a big “V.” At the top, wide-open
Read More →If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of
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