[Survey] Are You Curious About How Other Accounting Firms Get New Business?

Websites. Networking. Social Media. Direct Mail. Chat Bots. Events. Google Ads. Blogging. Open Houses. Newsletters. Trade Shows. Speaking. Remarketing. Messaging. Cold Calling. And that’s just the beginning. Today, there’s an endless list of places to find clients, but your time and resources are limited. What’s working? What’s

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Why 2017 Is the Year of The Accountant

Accountants have finally arrived.  This upcoming tax season and year-end should be the best you ever have in your career.  Here’s why. I got my CPA in 1980.  (Yes, I was three years old.)  A few years later, in 1984, a movie came out that had a

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3 Legs of a Balanced Marketing Function

When you think about marketing, you might immediately think of prospecting for new clients. And that’s the marketing that most accountants need. But once you get clients, your marketing is not quite done. There are two more very important marketing functions to consider. When you add them,

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