Five Simple Steps to Get More Clients

You may have seen my “Five Simple Steps..” binder; it’s a stand-alone product I’ve had for nearly two years and is the foundation for the Accelerator programs.  But wait before you flip to the next email.  Do you know the biggest mistake people are making within the

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What’s in Your Marketing Funnel?

You may have heard about the marketing funnel before.  There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services, and prices. The funnel can be pictured like a big “V.”  At the top, wide-open

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Build an Impressive Prospect Kit

If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect.  You may have a very structured way of

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Is It Really a Marketing Problem?

In March, I sent out a 1-question survey to my local women’s groups in which I am a member (Women in Consulting, and eWomen Network in San Jose). Thirty-two entrepreneurs shared their answers with me. Here is what they said was their number one challenge to growing

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Why Is Marketing So Expensive?

Just about every small business owner I know dislikes the time and expense it takes to market their business. They’re networking at meetings, running ads, or joining groups to attract clients. They have a limited budget and they have limited time. They aren’t necessarily getting the results

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