5 Ways to Attract Higher-Quality Clients

Many accountants serve clients with extremely small businesses that gross six figures a year or even less.  These clients are prone to being price-sensitive and often struggle with budgets and cash flow.   If you’re serving these clients, you’re definitely meeting an important need in the marketplace, but

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Five Ways to Get More Referrals

There are many great things about getting referrals.  First, referrals have a built-in trust that helps you move through the sales process faster.  Second, there’s almost no marketing cost involved.  Third, they tend to make a better long-term client. Unfortunately, many business owners take a reactive approach

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