Expand Your Accounting Business with Franchises Franchises are a great way for new entrepreneurs to get started in a business of their own. And having franchises as clients is one angle with a couple of advantages to growing your business. In this article, we’ll discuss the advantages
Read More →What’s your top concern in your business? How does it compare to others? In today’s article, we’ll take a look at the AICPA PCPS (Private Companies Practice Section) CPA Firm Top Issues Survey. Our Advisor Accelerated course starts October 29, and the early bird deadline has
Read More →Most accountants dislike marketing and selling. They’ve been taught it’s salesy, greedy, pushy, or all of the above. And in professional services like accounting, you have to be extra careful about how you come across. The tough part is, even some of the value-based selling is no
Read More →If getting new clients is a bit of a struggle for your business and you’re not reaching the revenue levels you desire due to too few clients, then the first step is to find out where the process is breaking down. There are five main places: Client
Read More →One way I try to help accountants embrace marketing is to fill my training sessions with spreadsheets and numbers, things that most accountants love working on. There’s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive
Read More →As a marketing channel, public relations is one of my personal favorites. It includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or
Read More →There are a couple dozen different marketing methods that you can use to build your practice, but they are definitely not created equally. In fact, some are so ineffective and costly, that we really try to steer people away from them. Here are five of the worst
Read More →It’s quite common for accounting firms (even the regionals) to have no marketing plan in place. The marketing plan might very well be, “get as many referrals as we can.” Or it might be a number for each partner (which is not a marketing plan). Or it
Read More →Small business owners have limited budgets for marketing, so it’s essential that they spend the money, and especially their time, as wisely as possible. Too often, I see entrepreneurs costing themselves money and time when it comes to many of the marketing choices they make. Here are
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