Best Practices in Developing Alternative Pricing Methods for CPAs

1 Self-Study CPE

Course Description:

Pricing professional services is more complex than just using a billing rate time the number of hours spent. The fee you are able to charge is predicated on the demand and type of service you are offering; your competition in the marketplace and the value your clients put on the service.

You'll learn:

  • Three alternative pricing methods
  • The marketing and operational impact of each  method
  • How to make a change in your firm
  • How to get your partners to buy into the new pricing system
  • How to get your clients to buy into the new pricing

Presenter: August J. Aquila

August Aquila is the founder and CEO of AQUILA Global Advisors, LLC and is a key thought leader for professional service firms (PSFs). He has worked with various types of PSFs in the US, Canada, India and England.

August brings a wealth of hands-on experience to his clients and presentations. He was a partner in a Top50 US CPA firm and a senior executive with American Express Tax & Business Services, Inc., For twenty-seven years he has advised PSFs in the areas of succession planning, mergers and acquisitions, compensation plan designs and partnership issues.

In 2004, 2007, 2009 to 2017 he was selected as one of the “Top 100 Most Influential People in The Accounting Profession” by Accounting Today. His articles have appeared in MP (Managing Partner), Journal of Accountancy, CA Magazine, Accounting Today, Of Counsel and other major publications.

Recent books include: How to Become the Firm of Choice, What Makes a Great Partnership, Client at the Core: Marketing and Managing Today’s Professional Services Firm; Performance Is Everything – The Why, What and How of Designing Compensation Plans; Compensation as a Strategic Asset: The New Paradigm; What Successful Managing Partner Do and Engaging Partners in the Firm’s Future.

August holds an MBA from DePaul University (Chicago) and a PhD from Indiana University (Bloomington). August lives in Minnetonka, Minnesota with his wife, Emily. When not working, August enjoys biking, traveling and gardening.

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CPE Details

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Self-Study (QAS)

Field of Study: Economics

CPE Hours: 1


Sandra L. Leyva, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website Our NASBA sponsor number is 112525.

Host: Rick Telberg

  • Founder and CEO CPA Trendlines, Bay Street Group
  • Accounting Today Top 100
  • CPA Practice Advisor Top 25

Host: Sandi Leyva

  • Founder and President Accountant's Accelerator, Sandra L Leyva, Inc.
  • CPA Practice Advisor Top 25
  • Most Powerful Women in Accounting