How to Price Accounting Services

1 Self-Study CPE

Course Description:

Pricing of professional services is a complex and often, a difficult task.

Over the years, accountants have learned new technologies, developed new service lines and become adept at marketing their services. One area where accountants have been slow to change is the pricing of their services. Most accountants still use the hourly rate in determining the value of a specific service. Unfortunately this method is completely internally directed and does not consider the client in the equation at all.

With today’s more sophisticated clients, it’s important to get them engaged in the pricing process. If you don’t know what they want and how they value a service, you won’t be able to price it accordingly. Also, it is important to know the different pricing methods you can use other than the hourly billing approach.

In this webinar you will learn:

  • How a production orientation is harmful to your firm
  • How clients perceive utility
  • How clients perceive value
  • Where your services fit on a value curve

Presenter: August J. Aquila

August Aquila is the founder and CEO of AQUILA Global Advisors, LLC and is a key thought leader for professional service firms (PSFs). He has worked with various types of PSFs in the US, Canada, India and England.

August brings a wealth of hands-on experience to his clients and presentations. He was a partner in a Top50 US CPA firm and a senior executive with American Express Tax & Business Services, Inc., For twenty-seven years he has advised PSFs in the areas of succession planning, mergers and acquisitions, compensation plan designs and partnership issues.

In 2004, 2007, 2009 to 2017 he was selected as one of the “Top 100 Most Influential People in The Accounting Profession” by Accounting Today. His articles have appeared in MP (Managing Partner), Journal of Accountancy, CA Magazine, Accounting Today, Of Counsel and other major publications.

Recent books include: How to Become the Firm of Choice, What Makes a Great Partnership, Client at the Core: Marketing and Managing Today’s Professional Services Firm; Performance Is Everything – The Why, What and How of Designing Compensation Plans; Compensation as a Strategic Asset: The New Paradigm; What Successful Managing Partner Do and Engaging Partners in the Firm’s Future.

August holds an MBA from DePaul University (Chicago) and a PhD from Indiana University (Bloomington). August lives in Minnetonka, Minnesota with his wife, Emily. When not working, August enjoys biking, traveling and gardening.

Register Now for $49

Share this page with your friends...

CPE Details

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Self-Study (QAS)

Field of Study: Communications and Marketing

CPE Hours: 1


Sandra L. Leyva, Inc. is registered with the National Association of the State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website Our NASBA sponsor number is 112525.

Host: Rick Telberg

  • Founder and CEO CPA Trendlines, Bay Street Group
  • Accounting Today Top 100
  • CPA Practice Advisor Top 25

Host: Sandi Leyva

  • Founder and President Accountant's Accelerator, Sandra L Leyva, Inc.
  • CPA Practice Advisor Top 25
  • Most Powerful Women in Accounting