How Much Do You Charge? Tips, Tricks, and Answers That Will Get You Business

A Webinar Series with Sandi Leyva, CPA

Want to Serve Clients Well AND Make a Fair Profit?

Get Four of The Essential Skills You Need as An Entrepreneur


Webinar: November 10, 12, 17, 19, 2020

9AM PT, 10AM MT, 11AM CT, Noon ET for one hour on each of the dates above

Sessions will be recorded in case you miss one or have a conflict

This course will NOT be repeated; this is your only chance to attend live

Haven’t been on a webinar before? Learn how it works

until 11/8/2020, then $99

What IS the best answer to the “how much do you charge” question that will get you the kind of clients you want in your practice? Clients expect a solid answer which means fixed and package pricing these days, but how do you give a price when you don’t know much about the client? And how do you do all this without losing your shirt on a missed estimate or spending hours on customized proposals?

The answer is not easy, but it can be simplified into a process that works great for accountants who want to serve their clients well AND make a fair profit for themselves. In this course, we’ll teach a combination of four essential skills you need as an entrepreneur: estimating, pricing, proposal writing, and diagnostic selling. After completing this course, participants will be able to:

  • Identify the step everyone leaves out of the selling process that can make all the difference in the world
  • Name at least two things you can do to boost your prospect’s value of your services
  • List at least four pricing methods and understand which one(s) they are currently using in their firm
  • Describe the items that are essential in a proposal, and get a time-saving sample proposal template
  • List the steps you need to follow to estimate new client work, and get an estimating spreadsheet you can use in your business
  • Describe a process you can use to make sure you are achieving your desired profit margin on your client work
  • And much more!

Courses on these skills are scarce.  Join us for this rare course that covers and combines these four essential business skills, along with best-practice checklists, templates, tips, tricks, and more.

Who Should Attend

Accounting professionals (CPAs, bookkeepers, EAs, accounting software consultants) at any level (owners, managers, partners, employees with client-facing duties) who want to improve their estimating, pricing, proposal writing and diagnostic skills so that they can effectively serve clients AND make a fair profit for themselves.

until 11/8/2020, then $99
Who Is the Instructor

Sandi Smith LeyvaSandi Leyva, CPA, CMA, MBA, and founder of Accountant’s Accelerator, has helped thousands of accounting professionals earn more, work less, and serve their clients better through her innovative marketing, training, and coaching services. Her marketing formula has generated millions of dollars for her clients.

Author of 30 books and hundreds of CPE courses, Sandi has won 12 awards for her thought leadership, including Top 25 Most Powerful Women in Accounting by CPA Practice Advisor, a Stevie Award for “Maverick of the Year,” and 2017 Top 50 Women in Accounting by Practice Ignition.

Sandi’s business experience includes management time at two Fortune 500 companies and serial entrepreneurship including running her CPA firm. She has served on several AICPA committees and volunteered on four continents.

One of the few women in the world who has copiloted a single-engine airplane around the world, Sandi has also backpacked alone around the world, visited over 100 countries, and earned a master’s degree in neuroscience.


Time to attend: 4 hours

Fee: $99 until Sunday, November 8, 2020, then $129

CPE Information:

Prerequisites: None
Advanced Preparation: None
Program Level: Basic
Delivery Method: Group Internet Based
Field of Study: Economics
CPE: 4 hours


You’ll get these bonuses when you purchase this course:

  • Access to recordings of all sessions in case you want to view it again
  • PowerPoint slide handouts of each session you can download
  • 4 CPE for those who qualify and listen live


All of our products are backed by our 100% satisfaction guarantee.

If, for any reason, you are not completely satisfied you can cancel any time. No questions asked. Nothing to return.

This course will not be repeated again this year, so this is your only chance to listen live.

until 11/8/2020, then $99