Links I Like

Links I Like

  1. Rethinking the 4 P’s – good article on how the science of marketing has changed
    http://hbr.org/2013/01/rethinking-the-4-ps/ar/1
  2. Resilience: a lesson from Sochi
    http://www.bbc.com/capital/story/20140219-can-you-learn-resilience
  3. ProAdvisor of the Year
    http://www.intuitiveaccountant.com/blogs/from-the-publisher/are-you-the-inaugural-proadvisor-of-the-year%3F/#.Uwv21vldV-w
  4. Forbes article first posted by Michelle Long about Xero vs. Intuit strategy
    http://www.forbes.com/sites/benkepes/2014/02/25/intuit-q2-results-show-just-how-hard-xeros-us-task-is/
  5. How buyers evaluate professional services
    http://www.marketingprofs.com/charts/2014/24457/how-buyers-evaluate-professional-service-providers

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