Pricing Boot Camp

A Webinar Series with Sandi Leyva, CPA

Never Had a Pricing Course Before?

You Owe It to Yourself to Understand What Clients Value, How You Can Deliver It, & How to Get Paid What You’re Worth

 

Webinar: November 12, 14, 19, 21, 2019

9AM PT, 10AM MT, 11AM CT, Noon ET for one hour on each of the dates above

Sessions will be recorded in case you miss one or have a conflict

This course will NOT be repeated; this is your only chance to attend live

Haven’t been on a webinar before? Learn how it works


The best way to make more with no extra effort is to raise your price. If you feel you can’t, then there are things you need to do to increase your value. This can be as easy as using different words during your sales calls, or as hard as adapting your service to add more value.

In this course, we’ll review the major pricing techniques most firms use, and we’ll spend some time showing you the steps to switch from one to another.  We’ll help you through an exercise you can do to list all the ways you add value to your clients. We’ll show you how you can find your uniqueness so you can position your firm differently in the marketplace compared to your competitors.  You’ll learn:

  • How to differentiate yourself from other accounting firms so you will get noticed
  • Several pricing methods companies use to price their products and services, which three are most used in accounting and tax
  • How to communicate your value to clients so you don’t get as much price resistance
  • How to move, step by step, from hourly pricing to fixed fee pricing
  • How to move, step by step, from fixed fee pricing to value pricing
  • A dabble into negotiation and estimating skills which become important advanced skills to master
Who Should Attend

Accounting professionals (CPAs, bookkeepers, EAs, accounting software consultants) at any level (owners, managers, partners, employees with client-facing duties) who want to make more by adding value to clients.

Who Is the Instructor

Sandi Smith LeyvaSandi Leyva, CPA, CMA, MBA, and founder of Accountant’s Accelerator, has helped thousands of accounting professionals earn more, work less, and serve their clients better through her innovative marketing, training, and coaching services. Her marketing formula has generated millions of dollars for her clients.

Author of 30 books and hundreds of CPE courses, Sandi has won 12 awards for her thought leadership, including Top 25 Most Powerful Women in Accounting by CPA Practice Advisor, a Stevie Award for “Maverick of the Year,” and 2017 Top 50 Women in Accounting by Practice Ignition.

Sandi’s business experience includes management time at two Fortune 500 companies and serial entrepreneurship including running her CPA firm. She has served on several AICPA committees and volunteered on four continents.

One of the few women in the world who has copiloted a single-engine airplane around the world, Sandi has also backpacked alone around the world, visited over 100 countries, and earned a master’s degree in neuroscience.

Investment

Time to attend: 4 hours

Fee: $99 until Friday, November 8, 2019, then $129

CPE Information:

Prerequisites: None
Advanced Preparation: None
Program Level: Basic
Delivery Method: Group Internet Based
Field of Study: Economics
CPE: 4 hours

Bonuses

You’ll get these bonuses when you purchase this course:

  • Access to recordings of all sessions in case you want to view it again
  • PowerPoint slide handouts of each session you can download
  • 4 CPE for those who qualify and listen live

Guarantee

All of our products are backed by our 100% satisfaction guarantee.

If, for any reason, you are not completely satisfied you can cancel any time. No questions asked. Nothing to return.

This course will not be repeated again this year, so this is your only chance to listen live.