- The thirteen best methodsto find accounting clients, in order of effectiveness.
- Counter-intuitive marketingideas that work
- How to create a marketing plan, along with two other plans you didn’t know you needed!
- How to move from waiting for clients to come to you to proactively attracting ideal clients
- Step-by-stepwhat to do to make your marketing more effective, even if you’ve been around for a while
- New techniques, such as social media, videos, and content marketing
- And much more
You’ll also get several written samples and plans so you don’t have to write or reinvent the wheel.
Accountants, bookkeepers, CPAs, EAs, and accounting software consultants, trainers, and resellers who:
- Want to grow your accounting, tax, QuickBooks, or bookkeeping business, but find marketing ineffective or time-consuming (and just plain distasteful)
- Find yourself just starting out with no referralsand can’t wait the 2-3 years it takes to build your practice with referrals only
- Have others telling you to cold call, send direct mail, or some other 19thcentury tactic, and you just know there’s got to be a better way
- Have no ideawhere to start to get clients or where to get clients in the most cost-effective way?
- Barely make a decent living because you are spending too much time on marketing that doesn’t workinstead of increasing your billable hours
Earn up to 9 hours of CPE with this self-study program. Here are the details:
Advanced Preparation: None
Program Level: Basic
Delivery Method: Self-Study
Field of Study: Marketing
After completing this course, participants should be able to:
- Name the steps to create a marketing plan for your business
- List the ten most effective marketing channels for accounting practices
- Describe at least five of the 17 marketing materials covered
- List the five C’s of website effectiveness
- Define a plan that can be used to improve client retention and increase referrals
- List the advantages and disadvantages of each of the ten marketing channels
Sandra L. Leyva, Inc. is registered with the National Association of State Boards of Accountancy as a Quality Assurance Service (QAS) sponsor of continuing professional education. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding QAS program sponsors may be submitted to NASBA through its website: www.learningmarket.org.
Participants may request a refund for a CPE course within 30 days of the purchase date. The course binder and all materials must be returned in a resalable condition to the Indiana warehouse at 2001 N. Hunt Street, Terre Haute, IN 47805. Shipping fees are the responsibility of the purchaser.
For service and support, please contact our offices at Sandra L. Leyva, Inc., PMB 95, 1900 Preston Rd #267, Plano, TX 75093, email@example.com, 972-985-9129.