2019 Schedule

2019 Accountant’s Accelerator All-You-Can-Eat Live Webinar Series

Dates: January – Deccember 2019
CPE Hours: 39
Get all ten 2019 Live Webinar Series and stay motivated all year with new money-making ideas for your business

$599

(payment plans available)

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February

Three Simple Steps to Get More Accounting & Tax Clients Overview

Dates: February 5, 7, 12, 14, 19, 21, 2019
CPE Hours: 6

Thousands of accountants have come to us for marketing help over the years. Do any of these issues sound like your situation?

  • You are starting or re-starting your business and don’t know how to get new clients in the best way possible
  • Your referrals are coming in too slow
  • The quality of clients or leads you have is very low
  • You want more challenging work
  • You want to grow your business faster and are looking for every edge
  • You want clients throughout the country because you operate in the cloud now
  • You want your phone to ring more often

If at least one of these is true for you, then you’ve found the answers. This all-new webinar series will help you get higher quality clients in the door faster and more effectively than ever before.

In this course, we’ll provide the answers to all of the above issues and how to tackle them. We’ll set expectations, build your marketing skills, and show you exactly how to spend on marketing that will get you to the goals you have for revenue and client acquisition.

And we’ll do it all in three easy steps. There is a counter-intuitive “secret” formula to marketing success, and we’ll share what it is in this course.

$129

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May

How to Get Paid What You’re Worth Every Time (Including How to Handle Cheap Clients)

Dates: May 7, 9, 14, 16, 2019
CPE Hours: 4
Do you have clients who you feel are “cheap”? That don’t value what you do or tell you they can barely afford you? That consistently cause more work for you because they miss deadlines or the paperwork is messy or incomplete? That don’t pay on time or at all? Do you feel your rate is too low for what you put up with? Are you contemplating raising your rates and want to learn best practices? Are you worried about how your competition prices or what the new QuickBooks Live service will do to your business?

If so, then this course will provide new ideas and insight into how to finally master the pricing conversation with current and future clients, no matter how penny-pinching they are. We’ll go much deeper than advice like “get them to pay in advance” or “fire that client” or “walk away.” This course will not teach or suggest new pricing methods; this is about how to have a pricing conversation with your clients and how to demonstrate your overwhelming value to them.
You’ll learn:

  • How to handle a multitude of objections about your price
  • How to present options to your prospects so that they’ll feel like they hit the jackpot to be able to work with you
  • What materials you can create to increase your perceived value, without changing a thing about your services
  • How to create a checklist of value-popping items your client doesn’t even know you do, and we’ll get you started with a template
  • Lots and lots of real-life examples so you know this stuff works
  • Answers to your questions through the course

$129

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June

Going Beyond Solo (Even If You Don’t Want Employees)

Dates: June 4, 6, 11, 13 2019
CPE Hours: 4
Are you stretched thin with the clients you have, but still want more revenue? Are you burning out doing low-quality work? Would you like to work less but earn the same or more revenue?

If so, the math is simple: you can’t do it all yourself. We all only have 24 hours in each day. But you can get smart about getting support, even if it isn’t staff. There are dozens of great new ways to “clone” yourself, get support, and/or even build a staff if you want to.

This session will present numerous options on how you can leverage your solo entrepreneur status so you can earn more, do more challenging work, and work fewer hours.

You don’t have to hire staff to accomplish these things, but for those of you who want to, we’ll also cover how to hire your first employee without losing your shirt. And if you have employees already, we’ll show you how to take your firm to the next level.

You’ll learn:

  • How to do an exercise that will show you exactly where you need additional help, no matter what your current level of support is (hint: you can repeat this exercise periodically and profit from it over and over again)
  • Dozens of ways you can be supported, and how to immediately implement these ideas
  • How to cost-justify any added support expenses
  • How to hire and train your first employee, including the mindset changes you need to go through to do this right
  • How to supervise the work without taking up too much of your time

$129

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How to Shoot, Edit, and Post Video the Easy Way

Dates: June 25, July 2, 9, 2019
CPE Hours: 3

When you see others doing video, do you think it’s extremely complicated?  Do you think, “I could never do that?”

When someone says the word “video,” do you shudder and hide so you won’t be on camera?  Do you instantly say to yourself “I have a face for radio?” Do you have a fear of being on video?

Have you procrastinated learning about video and don’t really know why?

If so, this is the perfect course for you, because:

  1. Fact: Video is a hundred times easier than you may think. You can do it!
  2. Fact: Everyone is self-conscious about how we look; we just need to get over it.
  3. Fact: Video IS hands-down the most profitable way to reach prospects today. You owe it to your business to find out more about bringing video into your marketing strategies because when you do, it means higher profit margins and more money in your packet to take home.

This course is going to be a very gentle one.  We will cover the following:

  • How to shoot video for marketing and training purposes, and guess what! Most of the time, you don’t even have to be in it!
  • Which platform – YouTube, LinkedIn, Facebook, Instagram, and your website – is best to use, what your options are, and what video details you need to know to get it done right.
  • What tools are free or cheap and easy to use to put together an awesome video presence for your business
  • What content you should go for so that your prospects and clients will connect, watch, engage, and call you
  • What you can and can’t outsource for best results
  • Ways to earn revenue from video assuming we’ve unleashed the diva in you
  • Answers to your questions
  • Most importantly, we’ll help you get over your aversion to video! You might just get hooked ?

Brave participants will shoot and post several videos during the course, and your fellow course participants will support you.

The course will consist of three 1-hour webinars on June 25, July 2, and July 9, 2019. All sessions will be recorded in case you need to miss one.  CPE will be available to qualified participants who watch live.

In addition, we’ll have watch parties for those who want to do live videos. That way, you’ll have a built-in audience and you can practice with me and other class participants.

Plan to have a great deal of fun during this summer video mastermind-like course.

$129

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July

Social Media Blueprint

Dates: July 16, 18, 23, 25, 30, 2019
CPE Hours: 5
Many accountants are getting clients via social media, and others are trying it but failing to get any results. What’s the secret sauce behind the successes? And is social media a good channel for marketing? The answer is not a simple yes or no, but the bottom line is social media can be very profitable when used correctly.

In this series, we’ll provide you with the skill and tools to develop your social media plan, plus we’ll provide sample plans to get you started fast. We’ll share the exact steps you need to do to get this channel to pay back. We’ll stick our toes in paid social and get waist deep on content. Last, we’ll share exactly how to integrate social with your other marketing channels.

We’ll provide a basic one-page guide for each social platform to catch the beginners up so we can spend the most time on intermediate and advanced social tips and techniques.

You’ll learn:

  • Which social media channels you should pay attention to, and which are passing fads.
  • Why you should invest in social, even if you’re not getting leads from it
  • What you need to do step by step in each of the main social media platforms, including how to get followers, and what to post
  • Tips and tricks and things you need to know for best results, such as Facebook response time, reviews, engagement, and more
  • How to create your own social media plan, with samples provided

$129

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August

The Technology-Efficient Accounting Practice

Dates: August 6, 8, 13, 15, 2019
CPE Hours: 4
Nothing can impact profitability and efficiency like finding the right technology. In this series, we’ll focus on two big categories of tech: those for inside your practice to make it run smoother and those you use with your clients to get their work done.

We’ll introduce you to lists of possible apps and tech to look at for relevant functions in your business. We may spend a touch of time at the end on the future, but the bulk of this course will be about practical, tactical tech you can implement right now to impact your profitability.

You’ll learn:

  • A checklist of areas that can be automated so you can see if anything is missing in your firm
  • 40+ technology tools and apps that you can use to run your practice more efficiently and profitably
  • Which apps are hot and which ones are so-10-years-ago as well as who has merged with whom over the last year
  • Another 40+ tech tools that are either client-facing or will streamline client work
  • A peek into what’s coming for the future of accounting

$99

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September

Get Focused: Develop Your Accounting Business Strategy

Dates: September 10, 12, 17, 19, 2019
CPE Hours: 4
When we first start our businesses, we are still learning how to be successful. We can often “wing it” and in a profession like ours where everyone needs us, it’s easy to reach success without much structure.

If you are at the point of your business where you’ve let it grow organically without a lot of thought to what you really want, it may be time to stop and evaluate your current situation. What do you really want to be doing?

For long-term success and happiness, entrepreneurs need to move from reactive to proactive. If they don’t, they lack focus and direction and can end up with a business that makes them less than satisfied.

The answer is to develop a strategy. This helps us match the firm’s mission, vision, values, and plan with our personal journey so that they are in sync.

  • The components and steps to developing a strategy for your business
  • How to create a core plan for your business that won’t sit on any shelf and won’t be longer than a couple of pages
  • How to change course if your business is off-track

$129

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October

Fifty+ Ways to Power Up Your Accounting Profits

Dates: September 24, 29, 2019
CPE Hours: 2
This fast-paced series is designed to provide you with 50-100 tactical, easy-to-implement ideas that will increase your firm’s profitability, save you time, and lower your business risk. The tips will cover areas of time management, risk management, process improvement, revenue analysis, pricing, proactive measures, and stuff you might not have thought about.

  • More than 50 quick ideas to put into practice in your business
  • At least 5 ways to reduce your business risk
  • 10+ quick things to do to boost profits this time of year and into tax season
  • 5 ideas to save time and increase your productivity

$99

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November

Pricing Boot Camp

Dates: November 12, 14, 19, 21, 2019
CPE Hours: 4
The best way to make more with no extra effort is to raise your price. If you feel you can’t, then there are things you need to do to increase your value. This can be as easy as using different words during your sales calls, or as hard as adapting your service to add more value.

In this course, we’ll review the major pricing techniques most firms use, and we’ll spend some time showing you the steps to switch from one to another. We’ll help you through an exercise you can do to list all the ways you add value to your clients. We’ll show you how you can find your uniqueness so you can position your firm differently in the marketplace compared to your competitors. You’ll learn:

  • How to differentiate yourself from other accounting firms so you will get noticed
  • Several pricing methods companies use to price their products and services, which three are most used in accounting and tax
  • How to communicate your value to clients so you don’t get as much price resistance
  • How to move, step by step, from hourly pricing to fixed fee pricing
  • How to move, step by step, from fixed fee pricing to value pricing
  • A dabble into negotiation and estimating skills which become important advanced skills to master

$99

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December

Practice Management Mastery

Dates: December 10-12, 2019
CPE Hours: 3
Learn how to boost your internal profit margins and maximize your time. The wealthiest business owners have every task in their companies documented, organized, systematized, and optimized. Do you? This is one of those sessions you may not want, but that you need (trust us), and we’ll show you how to make it as painless as possible.

  • List at least three benefits of creating procedures
  • Name two examples of how a process can be improved once it’s documented
  • Identify the components of a well-written procedure
  • List three checklists you can begin to develop for your business
  • Name the one technique you can do over and over again to win the time wars
  • List two ideas about where to look for productivity improvements

$99

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