2018 course – How to Analyze and Monetize Your Online Marketing

How to Analyze and Monetize Your Online Marketing

4 Recordings



Have you ever wondered how many people visit your website? Are you curious about whether your social media efforts are paying off or going down the drain? Do you wonder how many clients you’re getting from Yelp, Bing, social media, or Google search? And most importantly, do you wonder how to optimize your online marketing investment?

We’ll answer all of these questions and more in this brand new course designed for accountants, bookkeepers, CPAs, EAs, QuickBooks consultants, and tax preparers.

Online marketing is still, and by far, the most underutilized marketing technique in the accounting industry. It’s also the one method where you can track and measure your results to evaluate your marketing investment.

Your website is the foundation of your online presence. But it doesn’t simply generate traffic alone. First, we’ll explore two free tools for finding out who is coming to your site and which pages are visited most. Then we’ll learn the major traffic sources that you can implement to deliver a solid number of leads into your business. Most of these are free, not including the labor to set them up.

We’ll show you how to set up Google Analytics so you can determine where leads first found out about you. This will help you focus your marketing spend in the most effective places instead of “spraying and praying.”

You’ll learn:

  • How to see who has visited your site
  • What changes to make to your site to ready it for tax season to maximize leads that can last all year
  • The most important traffic sources to drive people to your site
  • How to set up and install Google analytics on your website
  • Terminology used in Google Analytics accounts
  • How to review the data to make good decisions about your web site investment
  • How to avoid mistakes and assumptions when using Google Analytics data
    • 4 Recordings



Contact Us

Marketing and Coaching for Accountants, CPAs, Bookkeepers, QuickBooks Advisors, and Xero Consultants
Accountant’s Accelerator is a division of Sandra L. Leyva, Inc.

1900 Preston Rd 267 PMB 95, Plano, TX 75093



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If, for any reason, you are not completely satisfied you can cancel any time. No questions asked. Nothing to return.

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