Does Your Accounting Website Have the Caffeine Factor?

Does Your Accounting Website Have the Caffeine Factor?

Did you know you only have about 2 seconds to get the attention of your web visitor these days? That means that your accounting website must have what I call “The Caffeine Factor.” What happens when you drink a beverage like coffee with caffeine in it? You wake up. You pay attention better. You can focus.

Wouldn’t you love it if your accounting website did the same thing to people as caffeine does? If your accounting website woke people up, had them paying attention, and focused on your message, you would get far more prospects wanting to know how to work with you.

To add the caffeine factor to the home page on your accounting web site, here are three tips:

  1. Create an attention-getting headline. Your headline should be the biggest attention-attractor on the entire web page.

    For best results, there are a couple of forms your headline can take. I like to ask a question the best, such as “Do you want to make money?” Others like to create a command, like “Make Money Now.” In either case, make it catchy and attention-getting. Give it some caffeine.

  2. Keep your web design clean with a lot of white space and breathing room. It will be a refreshing change from today’s overcrowded everything. Your design should direct your web site visitor to exactly where you want them to pay attention. Do this through quality graphical elements.

    Take off anything you have that’s blinking or moving. It makes you look desperate, and it’s so 2006.

  3. Create a header for your accounting web site that has one purpose: to let your web visitor know if they’re in the right place or not. If your visitor is looking for a dry cleaners and you’re a florist, no need to waste their time or yours. Make it clear who you are and what you offer by using common generic labels in your header. You’ll distinguish yourself from the competition later, but for now you’ll gain trust by reassuring the web visitor that they’re in the right place.

The Caffeine Factor is one of five of my “5 Cs” formula that I’ve used for over a decade to help my website clients generate over a million dollars of new revenue.

If you’re ready to have your web site visitors wake up and smell the coffee, then put the Caffeine factor to work on your site today.

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